Last Updated / Reviewed: March 25, 2024
Execution Time: 5-10 minutes
Goal: To add the Facebook pixel to your site.
Ideal Outcome: The Facebook pixel is properly installed without any technical issues.
Prerequisites or requirements:
You can only do this once you have installed Google Tag Manager on your site. You should have also already set up a Facebook Ads Account using Business Manager following SOP 010 (web version).
Why this is important: Facebook Pixel is essential if you want to use Facebook advertising. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
Where this is done: In Google Tag Manager and your Facebook Ads manager.
When this is done: Only once—the first time you install the Facebook pixel.
Who does this: The person responsible for website management, analytics, or paid advertising.
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